MAIL

Strategy

Our strategy remains to offer high quality, customer-orientated communications solutions worldwide. We recognise our responsibility to minimise our environmental impact by continually reducing emissions generated by our business activities and by offering a wide range of carbon-neutral services.

Full liberalisation of the German mail market came into effect on 1 January 2008. MAIL is actively consolidating its position as the top provider of mail and parcel services in Germany: "The Postal Service for Germany (Die Post für Deutschland)". In addition opportunities in liberalised markets outside Germany continue to be evaluated.

We are securing our performance in core mail and parcel businesses by developing innovative mail, parcel and dialogue marketing solutions, by optimising the costs of our transport and delivery networks and by increasing flexibility in response to changing demand.

The growth strategy of MAIL seeks actively to embrace the changing communication behaviour of our customers by offering them - as senders and receivers - simple, secure and reliable communication services which remove the barriers between the physical and digital worlds.

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Business units	Strategic focus
Mail Communication	Expand and simplify the range of services offered to business and private customers Develop secure and binding transmission of electronic information, making the transfer of confidential digital information just as secure as a physical letter
Dialogue Marketing	Support our customers with effective and efficient cross-media dialogue services Expand our offering to include well-targeted, cost-effective online advertising
Press Services	Maintain the loyalty of existing customers with dependable and cost-effective dispatch of newspapers and magazines nationwide Help our customers to be more successful and win more subscribers via additional services e.g. address management, targeted customer dialogue
Parcel Germany	Expand and simplify the range of services offered to business and private customers Support small and medium sized businesses to benefit from the growth in e-commerce via a range of services to help them reach their customers online and provide them with bundled fulfilment activities for easy dispatch and distribution
Global Mail	Defend our strong position in the German export and import business by offering a clear product portfolio at a competitive price level Focus on profitable opportunities in domestic and cross-border mail markets outside Germany

Orderform publications

Further information

Annual Report 2008