SUPPLY CHAIN

Strategy

The strategic goal of the SUPPLY CHAIN Division is to achieve good financial results whilst supplying high-quality services. We intend to continue improving innovation, quality and productivity, whilst providing career development opportunities for our employees, and to be a socially responsible organisation.

We anticipate profitable growth in the middle single digits over the long term in our two largest markets, Europe and North America. In the developing markets of Asia, Latin America and Eastern Europe, we have active sales and marketing organisations aimed at continuing to selectively expand our presence. In 2008, we succeeded in increasing revenue by nearly 20% in these key emerging economies.

We will continue to standardise our business models and deliver services to our customers more efficiently.

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Business units	Strategic focus
Supply Chain	The Supply Chain strategy is customer focussed, to offer the wide range of contract logistics services that our customers want across the globe. By providing these services at competitive rates while delivering high levels of service performance Supply Chain will continue to grow for the benefit of our customers and our employees. Actions taken to implement this strategy are: Increase of number of long-term contracts and enhancement of size of accounts. Improvement of warehouse infrastructure and productivity. Continued development of capabilities across the entire supply chain. Additionally innovation is also an important area for the Supply Chain strategy where we pursue the plan to increase the revenue generated from new service offerings over time.
Williams Lea	The strategy of Williams Lea does focus on: Provide sophisticated, end-to-end outsourcing solutions with long-term contracts to international top tier clients. Roll out the complete service portfolio particularly to the largest outsourcing market USA as well as to Asia. Enhance the innovation and further develop the services offered. Leverage outstanding Deutsche Post DHL's customer base and enhance client relationship by completing the Group's services portfolio.

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