Strategy

Progress to date
Period	Target	Progress
1990 to 1997	Achieve profitability	In 1997 turnaround achieved
1998 to 2000	Expand business	Entered express and logistics markets Value-added service developed International presence strengthened
2001 to 2005	Leverage synergies	Sales structures harmonised Uniform branding achieved for DHL business Networks integrated Horizontal functions optimised STAR value creation programme successfully completed with target of €1.4 bn earnings enhancement achieved
2006 to 2009	First Choice	To become the first choice for our customers worldwide To engage our 500,000 employees to boost quality and productivity to worldclass levels To achieve organic growth
2007 to 2009	Roadmap to Value	To become the most attractive investment in our industry To significantly improve profitability, cash flow and return to our shareholders Focus on leveraging scale and organic growth
2009	Strategy 2015	To make the company fit for the future. The new Deutsche Post DHL will rest on two pillars: 1. An integrated international logistics company focusing on quality and customer service. 2. A strong mail business with a clear commitment to the universal service obligation in Germany - complemented by new value-added electronic services.