An important tool to encourage action for environmental protection is First Choice, the largest and most ambitious initiative to increase customer loyalty in the history of Deutsche Post DHL.
In 2009, DHL Global Forwarding Freight started the roll-out of the GoGreen Dialog Map, a First Choice tool, in the USA, Europe and Asia. The GoGreen Dialog Map involves our employees, who know best how to reduce their environmental impact at work. In workshops, employees from the local facilities brainstorm and evaluate easy-to-implement ways to save energy, water and paper, and to reduce waste. They identify concrete actions and nominate a green champion for each action to be responsible for the implementation. In 2009, about 60 GoGreen Dialog Map workshops were conducted to define green action plans. Some of the implemented measures include:
- installing motion detectors in washrooms
- using public transportation
- using energy-saving light bulbs
- offering training for web conferences
- introducing an incentive program to promote environmentally conscious behavior
- reusing and recycling foil and packaging material
- setting up battery collection points.
Each station is different. Therefore, we count on our employees to define their own action plans. In the end, they know best what to do to “go green”.
In the UK, DHL Supply Chain rolled out the “Industrial Environmental Improvement Program” in 2009. Focusing on the five areas of transportation, warehouse, office, green travel and engagement, the goal of this program is to reduce our environmental impact across all operating areas and so achieve our CO2 reduction targets. As a result of this program, all 80 contracts within industrial customers now have active and tailor-made Carbon Emission Reduction Action Plans, with awards to recognize performance, and are engaging all employees and drivers with efficiency improvement initiatives. In 2009, carbon emissions decreased by 14 % against our 2008 baseline. To recognize employees and their sites for their efforts, an award was introduced.